Sunday 26 May 2013

Top 10 ways to advertise online

For any business (Small or large), proper advertising is the key to success. If you want to beat your competitors then you have to invest cleverly on your advertising campaigns. Advertising helps you build strong customer base and grow your business. If you look at any successful business, you will realize that in the initial phases of the business, they invested lot on advertising.

Fortunately in current age of internet, you have lot of better options to advertise online. In conventional advertising, people published their business advertisements in local/national newspapers, televisions, radios etc. But now you can capture the customers on the internet very easily and in cost effective manner.

I have given the top 10 ways to advertise your product or business online below.

  1. Create your business/product website and promote it using SEO techniques like backlinking, uploading videos and information of your product and service offerings. When potential customers search for typical business or service online using Google, Bing or Yahoo search engine, they get to your website from search results and they get in touch with you directly.
  2. If you have more money to invest on advertising, you can think of Google Adwords. Google Adwords is a service offered by Google in which businesses can publish their ads using Google search engine. When people browse the internet, Google places relevant ads near the content customers are reading and then people click on those ads and get to the business website there by growing the customer base.
    Google Adwords Advertising online
    Google Adwords
  3. You can list your business website  in online business directories like botw.org, Google business places, yahoo business directory. This will help get the leads for your business.
  4. Use Free Email Systems like gmail, yahoo mail, hotmail to send custom email messages to customers to let them know about discounts on products, offers ect. This is the most inexpensive way of advertising online.
  5. Write blogs about your business services and products. This is another free way of advertising online. With very limited knowledge of programming or html, people can write blogs using blogger.com or wordpress.com. These sites let you write articles on any topic free of cost. You can put detailed information of your products on your blog and attract customers online.
  6. Upload your business information on YouTube.com. You tube allows users to upload all kinds of videos online and when people search for typical services, they get to watch your videos. Thus they get the information of business products. Again this is free of service offered by Google.
  7. Make use of facebook.com. Just like Google adwords, you can put your business Ads on facebook.com, Social networking site. Facebook will charge you if someone click on your ads. So this is not free of cost service.
    Facebook Advertising
    Facebook advertising
This is how you can do advertising online in a cheap/inexpensive way. Internet advertising is the best way of advertising these days. So grab the opportunity and soar new heights in your business.

Very soon I will update other 3 ways to advertise online.